choice, convenience, cost, location and flexibility
CHOICE
- Doesn’t rely on one location, so you can shop anywhere.
- Groceries – Waitrose (Ocado)
- Clothes – bigger range
- DVDs
- Quickly search rather than wander around.
CONVENIENCE
- Shop from your sofa!
- You don’t have to visit the vendor
- Order in bulk (saves money)
- Easily and conveniently compare price
o Utilities
o Insurance
COST
OLD WAY
- Rent for premises
- Advertise
- Petrol
- Staff
- Elec heating
NEW WAY
- less costs – rent / utilities / staff etc…
… this is partly why goods are often cheaper on the net.
LOCATION
- Buying – it’s delivered to you FROM ANYWHERE so your location doesn’t matter.
- SELLING –
But… it’s more difficult to sell impulse items on the internet.
FLEXIBILITY
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